They say that behind every successful man there is woman. And behind very successful Mad Men there is a team of women. You got it right folks the chauvinistic world of Mad Men is created by a team which is dominated by women. All those smooth talking, chain smoking, misogynist advertising executives on the show have been the creation of a team whose seven out of nine members are women. It’s nothing, for in the coming season out of the total 13 episodes, 5 are going to be directed by women. Show is a heady mix of inspiration drawn from the personal experiences and perspectives of these talented and bright women.
The main business of male executives in Sterling Cooper is to ogle their secretaries while sipping vodka. When agency partner Roger Sterling cheered up creative director Don Draper saying that “When God closes a door, he opens a dress” it was in the same spirit. In another instance, Roger responded to the query about what women want with “Who cares?”
Though the story revolves around Don Draper and his obscure past, the writers of the series insist that the pivotal part of the series is its complicated female characters. “It’s less skewed than it appears.” says consulting producer Maria Jacquemetton.
When the team was debating whether Betty Draper, the fictional 1960s housewife of advertising executive Don Draper, should have a one-night-stand in a smoky Manhattan bar all the men voted against it. It was unimaginable that Betty should compromise her integrity like that but the women differed.
After all her husband’s infidelities, “how the hell is she going to take Don back if she doesn’t do this?” executive story editor Robin Veith asked.
Out of this whole debate was born the scene where Betty sleeps with the stranger in second season finale. How her this step affects her attitude and her future will be revealed in the current season 3 of Mad Men which premiered on August 16.